DESERVE BETTER!
Bands & Cups began in France in 2018 and has been empowering women in India since 2020, now proudly headquartered in Chennai. Born out of the struggle so many women face with ill-fitting bras, we set out on a mission to disrupt the lingerie market by doing what should have been done long ago:
Give women the knowledge, support, and size-inclusive solutions they need to finally feel comfortable, confident, and cared for in their own bodies.
FOR BODIES THAT
MEET THE FOUNDER
AAYUSHI
Hi,I’m an immunologist-turned-lingerie designer—yes, I swapped lab coats for lace! Before stepping into the world of bras, I spent years researching haemophilia, blood cancer, and autoimmune disorders.
That scientific training gave me an eye for detail and a problem-solving mindset, which I now bring into every bra fitting.​I’m a bra-fit expert, especially passionate about helping plus-size and fuller-busted women who often struggle to find bras that truly fit and feel good.
For me, the right bra isn’t just about support—it’s about comfort, confidence, and body positivity.I’ve been on a mission to make bra fittings empowering, uplifting experiences for women around the globe.
OUR GROWING TEAM
Since introducing virtual fittings due to the pandemic, the
business has grown globally. To date, Bands & Cups has fit and
made custom bras for over 1,000 women and men.
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The team includes in-house sewers, designers, content
creators and teachers.
TRAINED LIKE PROS
OUR FITTERS ARE
At Bands & Cups, fittings aren’t guesswork - they’re science. Our fitters are specially trained to understand breast shapes, posture, and common fit issues, so they can guide you to bras that actually support and flatter your body. With over 120+ sizes from global brands, they don’t just measure; they listen, educate, and help you find the perfect fit that feels as good as it looks.