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FOR HAIR THAT'S GOT
CHARACTER!

We started in 2022, but Moxie has been in the making all our lives. We're on a mission to disrupt India's beauty market by doing what should have been done a long time ago:

Give Indians the products and tools they need to learn about, live in and love their natural hair in all its glory.

HOW DOES BRA FITTING SESSION WORK?

The bra-fitting consultation is a one-on-one session conducted by a professional Bra Fitter from Bands & Cups to help you find your correct bra size.

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Diagnose the issues with your current bra

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Perform a comprehensive size & shape analysis

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Match you with your perfect fitting bra

MEET THE OWNER

AAYUSHI

Hi,I’m an immunologist-turned-lingerie designer—yes, I swapped lab coats for lace! Before stepping into the world of bras, I spent years researching haemophilia, blood cancer, and autoimmune disorders.

That scientific training gave me an eye for detail and a problem-solving mindset, which I now bring into every bra fitting.​I’m a bra-fit expert, especially passionate about helping plus-size and fuller-busted women who often struggle to find bras that truly fit and feel good.

For me, the right bra isn’t just about support—it’s about comfort, confidence, and body positivity.I’ve been on a mission to make bra fittings empowering, uplifting experiences for women around the globe.

OUR GROWING TEAM

Since introducing virtual fittings due to the pandemic, the
business has grown globally. To date, Rubies Bras has fit and
made custom bras for over 1,000 women and men.

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The team includes in-house sewers, designers, content
creators and teachers.

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Frequently asked questions

Get tangled up with us!

Join the Moxieverse as a co-creator and stay ahead of the curve, right from our latest lab concoctions to exclusive launches, special offers and more!

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EMAIL US

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FOLLOW US

ADDRESS

QUICK LINKS

Bra Education

Breast Health

Bra Size Calculator

©2022 Bands and Cups LLP. All rights reserved.

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